The West Midlands’ economy is already home to hundreds of globally competitive businesses from Carillion to Moog and from Jaguar Land Rover to Cadbury and this provides a strong foundation for growth. In recent years our economy has grown faster than the national rate and we are a UK leader in attracting inward investment. The core of our economic strength is in advanced manufacturing and engineering but a number of growing sectors including creative, digital and life sciences are playing an increasingly significant role in the region’s success. A key goal of the WMCA is to fully harness the potential of the creative sector to drive further growth.