Circular Economy


Traditionally our economy has worked in a linear way, where products and materials are made, used, and then thrown away.  

A circular economy is one that designs out waste and pollution by reusing and repurposing products and materials that would normally be discarded. This divertswaste from landfillprotects our limited natural resources and reduces carbon emissions.  

In the West Midlands, businesses across a variety of sectors are already adapting their practices to capitalise on the opportunities that create new economic growth, jobs and reduce their environmental impact.    

In addition to this, the WMCA is working with experts from business and academia to deliver a plan for advancing a Circular Economy in our region.   


 Diagram of sectors and drivers involved in a circular economy


Find out More  

You can find out more about the Circular Economy and what some businesses in the region are already doing in our guide, Kickstarting the West Midlands’ Circular Economy  


Have Your Say  

We would also like to hear from businesses of all sizes and across all sectors in the region, to inform the next stages in our work.  

You can email us at: