Office for Data Analytics

The Office for Data Analytics (ODA) has been established to achieve a vision of providing “integrated intelligence to support decision making in the region on a range of economic and social issues”.




ODA key delivery objectives by 2021 are:

Regional capacity building

  • To strengthen the motivation and capability of the WMCA and partners to use research and analysis in making policy decisions
  • Map assets, capabilities and strengths in the region and drive collaboration, skills development and expertise across organisations
  • Deliver key enablers of data analytics and research, particularly a step change in information sharing between partners, together with work on joint training of analytical skills gaps, deploying common analytical tools and methodology

Direct delivery

  • Develop a single view and shared narrative of the economic and social issues facing the region, and the impact of reform and investments on these
  • Provide an intelligence function for the region – including development of tools and services for decision making
  • Produce clear and credible evidence of the impact of public service reform pilots and economic interventions on economic and social outcomes in the region
  • Prioritise and deliver a series of projects to show impact of the ODA work on economic and social outcomes
  • Provide information and insight to inform decision making and validation and assurance of data being used

Future proofing

  • Produce an exit/sustainability strategy to ensure sustainability of the ODA

Our delivery approach is based on wishing to achieve a collaborative ODA, which embeds a culture of sharing research and utilising the skills and assets of the research base in the region.


How the ODA will aim to work

  • Providing a point of focus for strategic leadership & catalyst for action for data, research and intelligence in the region. Aiming to ensure the strengths, skills and expertise across partners are recognised locally, regionally, nationally and internationally
  • Be a strategic influencer, carrying out or stimulating activity that defines the distinctive roles of partners, enables us to commit to shared strategic objectives and to behave and allocate funds accordingly
  • Create leverage by collaborating and providing financial and other incentives to mobilise partner and stakeholder resources. We will always seek to establish ways we can share skills, expertise, objectives and funding for mutual benefit
  • Create opportunities for synergy, through using organisational capacity building, knowledge, expertise and information exchange, transfer and coordination. Through integration and sharing of research, data and intelligence products and services, approaches to ethics, quality and appropriate data and research codes of practice
  • Collaboration, through setting up the mechanisms and incentives for more effective and deliberative engagement of researchers, academics and data professionals. Developing a path to training, educating, guiding and trusting in the professionalism of staff. Developing a robust, high quality evidence, data and research base for decision making and public service reform.
  • Open engagement, providing mechanisms for civic engagement in the work of the ODA, providing a way for those affected by the research to involved and engaged in the design, scoping, ethics and use of data and research, from individuals to the public, private and civic worlds. Taking an open data first approach.


This approach will demand an underlying focus on culture change and collaboration, building on manageable programmes of activity and the already extensive work carried out in the region by the various individuals, networks, groups and organisations. The work of the ODA will build on, not replace current activities.

If you want to find out more contact Rebecca Riley at


State of the Region 2020

Welcome to State of the Region 2020 – the fourth annual review of performance across the West Midlands, In this edition we had already begun the process of moving to a wider analysis focussing on alignment to monitoring the Sustainable Development Goals (SDGs).

This report is written on behalf of the West Midlands Combined Authority and all its partners, it should be seen as a stocktake of where the region stands, it’s a snapshot on where we are doing well and where we need to work together to improve the region. But this year it is produced in extraordinary circumstances it’s a call to action for everyone invested in the West Midlands. It is important to note this report was written in June 2020 and that some of the data included changes on a weekly basis. Latest data will be found in the weekly monitors as circumstances unfold.

It endeavours to be an honest reflection of the current regional condition, highlighting the challenges we face. However, we are not attempting to suggest what the solutions are; this lies within strategies and action plans the WMCA and partners own and deliver.

It highlights how we are driving our evidence base for the future and continuing to build our understanding of the performance of the region. There are challenges to understanding this performance and how we change places for the better, not least understanding the causation and causality between action, output and outcomes. This document provides a balanced approach to regional monitoring and a useful tool understand the progress we are making through our combined action.

State of the Region 2020 - Full report

State of the Region 2020 - Executive Summary