The West Midlands Apprenticeship Promise

On Tuesday October 2, Mayor of the West Midlands Andy Street launched the West Midlands Apprenticeship Promise – a West Midlands Combined Authority (WMCA) commitment to all young people aged 16 to 24 in the region that they will be able to access a good apprenticeship or training opportunity.

He was joined by Secretary for Work and Pensions, Esther McVey, who announced ten new Progression Coaches to work exclusively with young people in the West Midlands.

To celebrate these new initiatives, we held an event at the Library of Birmingham to showcase some of the rewarding digital careers and courses available in the West Midlands.

One of the key messages from the event was clear: the West Midlands is the place to be for digital.

From robots to virtual reality, cyber security to video game development, autonomous vehicles to biometrics, our region has a huge range of exciting career opportunities for school leavers, students and adults.

The event featured a select handful of top employers, colleges, universities and training providers, including the Creative Alliance, PricewaterhouseCoopers, Lloyds Bank, Arup, University Hospital Birmingham, University of Birmingham, Coventry University, Aston University, Dudley College, Walsall College and BMet.

All the exhibitors showed off their high-tech equipment – including robots, virtual reality, augmented reality and coding programmes.

The Department of Work and Pensions also attended to discuss the new progression coaches pilot, alongside the Prospects career service. The progression coaches will work exclusively with young people in the West Midlands to help them to find work and training opportunities.

Below, you’ll find video and a gallery from the event. We’ve also put together information about our WMCA programmes working to help young people find employment – plus useful links and information about finding apprenticeships, training courses and careers in the West Midlands, whether you’re still studying GCSEs, on a college course, at university, or unemployed.