About the programme

Thrive at Work

Thrive at Work is a workplace commitment with criteria and guidelines on creating a workplace that promotes employee health and wellbeing, focusing on key organisational enablers such as health and safety, manager training etc. in addition to health areas such as mental, musculoskeletal and physical health and promoting healthy lifestyles. It will include a supporting toolkit of available local and national resources, policies and services that would support implementation of the commitment and intervention uptake by employees
by making it clearer and easier for them to raise awareness and take action to improve employee health and wellbeing. The toolkit will include a health needs assessment template which employers can apply to their organisation at their discretion to determine which areas of Thrive at Work are most pertinent to them.

Thrive at Work will be made accessible to employers and employees via a PDF and also an interactive, mobile-friendly website. There will be login areas for employers to create an account, access resources and update progress on the Thrive at Work Commitment. They can also choose to receive materials (such as prompts, reminders, progress updates etc.) on a regular basis via the website or e-mail. Behavioural change will be built in to these materials to encourage awareness and action. Network meetings in some of the trial groups will also facilitate learning and change.


Organisations that achieve at least the universal offer (Bronze) on the Thrive at Work Commitment will receive the Thrive at Work Wellbeing Award.

Thrive at Work is designed in recognition that one size does not fit all and although it specifies criteria and guidelines, and supports and nudges organisations to implement change, it allows flexibility in the way that businesses implement the guidelines and decide how best to allocate resource to meeting the criteria.

Click below to view the levels of the Thrive at Work Commitment.

Bronze Level Commitment

Silver Level Commitment

Gold Level Commitment


Investing in employee health and wellbeing

Happier Workforce

Employers who take an active role in improving employee wellbeing through support for their mental health and reducing stress, will have a much happier workforce. Happier employees will work better and more efficiently together, fostering a positive working environment which allows the organisation to thrive. Happier employees will reduce absenteeism within organisations also, it is estimated 40% of sick days taken in the West Midlands relate to a mental health problem, with a total of 4.159 million estimated working days lost for mental health reasons every year nationally.

Healthier Workforce

Employers who take an active role in supporting staff with musculoskeletal conditions and encouraging healthy lifestyles for all of their employees, are much more likely to have a healthy workforce. Healthy employees will be more able to effectively engage in their work in a much more sustainable way and will be significantly less likely to need to take sick days. Organisations can take the initiative by striving to understand and proactively support their employees with MSK conditions. This would go a long way in reducing absences across the West Midlands, it is estimated that between 8 and 9 Million working days were lost nationally to MSK conditions in 2016/2017.

More Productive Workforce

There is a strong business incentive to better supporting your employee’s health and wellbeing needs. A healthier and happier workforce is much more likely to be a productive workforce. Staff who feel that their employers are proactively supporting their physical and mental health feel better valued within an organisation and will be more able to manage any existing conditions with their work. This will improve work rates and reduce absenteeism and presentism in your organisation. The National Institute of Clinical Excellence (NICE) estimates that implementing interventions to promote staff wellbeing could save employers between £130 and £5,020 per participating employee, by reducing absence or illness at work.

Criteria and Toolkit



The information contained on this website and the external links attached are for general information and reference purposes only. Links to external websites are not provided or maintained by or in any way affiliated with West Midlands Combined Authority (WMCA). All information on the site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, relevance, timeliness, validity, reliability, availability, or completeness of any information on these sites. WMCA assumes no responsibility for errors or omissions in the contents contained.

In no event shall WMCA be liable for any direct, indirect, consequential or incidental damages or any damages whatsoever, whether in action of contract, negligence or other text, arising out of or in connection with the use of the services or the contents of these services. WMCA reserves the right to make additions, deletion, or modification to the contents of the toolkit service at any time without prior notice. WMCA does not warrant that the websites provided are free of viruses or harmful components.

This toolkit may contain links to offers of health, fitness and nutritional information and is designed for educational purposes only. The purpose of the toolkit is to guide and support employers to the most relevant and reputable resources to help them fulfil each criteria of the Thrive at Work Wellbeing Awards Programme. You should not rely on this information as a substitute for, nor does it replace, professional medical advice, diagnosis, or treatment.

Click below to view the levels of the Thrive at Work commitment and scroll down within each criteria to view the toolkit.

Bronze Level Commitment

Silver Level Commitment

Gold Level Commitment

How to apply

Any organisation of any size and location* can take part in this pioneering wellbeing awards programme. Signing up to Thrive at Work is simple to do, just click the link below. 

As well as having positive impact on staff wellbeing, every £1 invested in workplace interventions to address mental wellbeing provides a return to business of between £1.50 and £9.

Once your application has been approved, you will receive a welcome pack in the post.



How do I get further information?

Should your organisation have any questions regarding the Thrive at Work Wellbeing Awards Programme please contact the Thrive at Work team on 0121 214 7861 or by email to thriveatwork@wmca.org.uk


*Please note organisations outside of the West Midlands region may be charged for travel and subsistence for the accreditation assessment.

Emotional support


Thrive at Work is designed to help employers improve workplace wellbeing. However if you, your colleague or someone your know is feeling emotionally distressed, the following organisations may be able to provide advice and support


Samaritans is available for anyone struggling to cope and provide a safe place to talk 24 hours a day.

Phone: 116 123

Email: jo@samaritans.org

Visit the Samaritans website


Shout is a 24/7 text service, free on all major mobile networks, for anyone struggling to cope and in need of immediate help.

Text SHOUT to 85258

Visit the Shout website here


HOPELineUK offer support, practical advice and information to young people considering suicide and can also offer help and advice if you’re concerned about someone you know.

Phone: 0800 068 41 41

Visit the Papyrus website


CALM, the campaign against living miserably aims to prevent male suicide in the UK and offers anonymous, confidential listening, information and signposting.

Phone: 0800 58 58 58 (daily 5pm-midnight)

Visit the CALM website


Survivors of Bereavement by Suicide exists to meet the needs and break the isolation of those bereaved by the suicide of a close relative or friend.

Phone: 0300 111 5065 (9am to 9pm daily)

Visit the Survivors of Bereavement by Suicide website



Privacy Policy

West Midlands Combined Authority (WMCA) is committed to protecting the privacy and security of those with whom we interact. We recognise the need to respect and protect information that is collected or disclosed to us. This notice is intended to tell you how we use any personal information you may provide as part of our Thrive at Work Programme, and related research or studies we may undertake.

Who we are

WMCA is a data controller. This means that we have to look after all the personal information we hold and make sure that we do this appropriately, correctly and safely.

We promise to respect the confidentiality and sensitivity of the personal information that you, provide to us; that we get from other organisations; and that we share with other collaborating organisations. We will be clear with you when we collect your information how we intend to use it, and we will not do anything with your personal information that you wouldn’t reasonably expect.

We are committed to handling data fairly and lawfully and take our data protection obligations seriously. We will only process information in compliance with applicable laws including the Data Protection Act 2018 and General Data Protection Regulation 2016/679 ("GDPR").

What personal data we will collect

For the purposes of this Privacy Notice "Personal Information" consists of any information that relates to you and/or information from which you can be identified, directly or indirectly.

The type of personal information collected and used will be restricted to fulfilling the objectives of the Thrive at Work Programme and any related research. We will only collect information proportionate to achieving those objectives. Details that are not necessary will not be asked for or collected.

We may process some information about you that is considered to be ‘sensitive’, this is called ‘special category’ personal data. It includes information concerning your ethnicity; sexual orientation; gender identity, your religious beliefs; or details about your health. These types of personal information require additional protections. Access to, and the sharing of, this more sensitive personal data is subject to strict security, and controlled very carefully.

Basis of processing data

Processing information (data) includes collecting the information from you, or a third party and everything else we may use it for, or do with it. We will only process information if we have a legal ground to do so. For our work on the Thrive at Work Programme and any related research this will be:

  • for the performance of a contract we have entered into with you or,
  • because we have obtained your express consent to take part in this Programme

How we collect your personal data

We may collect information through our Thrive at Work website, by surveys or questionnaires provided to you, and during face to face meetings.

Other information may be collected from third parties, such as your employer.

Use of Cookies

We also obtain information through the use of technology, such as Cookies, when you use our website, and to allow you to access restricted areas of the website without entering your personal details each time.

A 'cookie' is a small text file that's stored on your computer, smartphone, tablet, or other device when you visit a website or use an app.

Some of the cookies are necessary for the functionality of the website and they are deleted from your device once you close your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and enable us to remember things about you as a returning visitor.

We use session and persistent cookies to distinguish you from other users. This information helps us to provide you with a good experience when you browse our website and it also allows us to improve our website accordingly.

We also use analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

If you want to restrict or block the cookies we set, you can do this through your browser settings. The ‘help’ function within your browser should tell you how.

If you delete cookies relating to this website we will not remember things about you, including your cookie preferences, and you will be treated as a first-time visitor the next time you visit the site.

We use cookies (and other similar technologies) to:

  • Provide services that you request and to provide a secure online environment
  • Manage our relationship with you
  • Give you a better online experience and track website performance
  • Help us make our website more relevant to you

Essential cookies we use include:

  • NET_SessionId

This cookie is deleted when you close your browser. Session ID explanation

  • Performance Cookies: tracking website performance

These cookies collect aggregated information and are not used to identify you.

We use this type of cookie to understand and analyse how visitors use our online services and look for ways to improve them. For example, a cookie might tell us that lots of people give up on an application process at a particular step – so we can try to make that step easier to complete.

The analytics cookies we use include:

  • Google Analytics, which uses cookies to help us analyse how our visitors use the site. Find out more about how these cookies are used on the Google privacy site.
  • Adobe Analytics, to improve our websites and services. This service and the cookies it uses help us understand the popularity of our content and make better consumer experiences
  • Functionality cookies: giving you a better online experience

These cookies remember your preferences and tailor the website to provide enhanced features. Without these cookies, we cannot remember your choices or personalise your online experience.

We use this type of cookie to:

  • Make your online experience faster by remembering you between visits on your personal devices
  • Remembering relevant information as you browse from page to page to save you re-entering the same information repeatedly
  • Provide enhanced features, such as playing videos or allowing you to post a comment.

We will not use cookies to collect personal identifiable information about you and we recommend that you allow the use of cookies. However, if you wish to restrict or block the cookies which are set on the Thrive at Work website, or indeed any other WMCA website, you can do this through your browser settings. The Help function within your browser should tell you how.

For more information about 'cookies' and how to reject them, please see the Interactive Advertising Bureau's website: http://www.allaboutcookies.org.

How we will use your personal information

We may use the Personal Information we collect for the following purposes:

  • To administer and manage the Thrive at Work Programme
  • To maintain records the Thrive at Work Programme
  • For research and analysis
  • To deliver the Thrive at Work Programme

What safeguards do we have in place to protect your personal information?

In order to protect your rights and freedoms when using your personal information for research and, to process special category information we have special safeguards in place to help protect your information, including:

  • Policies and procedures that tell our staff and partner organisations how to collect and use your information safely.
  • Training which ensures our staff and partner organisations understand the importance of data protection and how to protect your data.
  • Security standards and technical measures that ensure your information is stored safely and securely.
  • All research projects involving personal data are scrutinised and approved to ensure the highest standards of research ethics.
  • Contracts with any partner organisations assisting WMCA in the delivery of our Thrive at Work have confidentiality and data protraction clauses to set out each party’s responsibilities for protecting your information.
  • We carry out data protection impact assessments on high risk projects to ensure that your privacy, rights as an individual or freedoms are not affected.
  • If you’re personal information is transferred outside the European Economic Area (EEA) WMCA we will ensure that safeguards are in place to protect it to the same standard we apply. We will ensure that any transfer only takes place if:
  1. The European Commission has decided that the country or the organisation we are sharing your information with will protect your information adequately
  2. The transfer has been authorised by the relevant data protection authority; and/or
  3. We have entered into a contract with the organisation with which we are sharing (on terms approved by the European Commission), to ensure your information is adequately protected.
  • We will ensure that any research does not cause damage or distress (e.g., physical harm, financial loss or psychological pain).
  • We will ensure that any research is not carried out in order to do or decide something in relation to an individual person.

Who will my personal information be shared with?

WMCA will under contractual agreements partner with specialist partners to deliver the Thrive at Work Programme.  These third parties are known as data processors and when we use them we have contractual terms, policies and procedures to ensure confidentiality is respected. WMCA remains responsible for your personal information as the Data Controller, and we will ensure partner organisations meet strict data protection standards and your information and privacy is protected.

Your information is likely to be shared within the project team, primarily in a way that we can identify you as a participant. However wherever possible, and including between partner organisations, most personal information will be de-identified before sharing to ensure you cannot be identified.

Any research or outcomes published more widely will be anonymised and not identify any person.

How long is my information kept?

We will retain personal information for as long as necessary to fulfil the purposes for which it has been collected. When your personal information is no longer required for the purpose it was collected or as required by applicable law, it will be securely and confidentially deleted.

Marketing communications

We will only use your personal information to send marketing communications if you have provided your explicit consent to receive such communications.

Your rights

We will collect, store and process your personal information in accordance with your rights under Data Protection Laws. Under certain circumstances, you have the following rights in relation to your Personal Information:

  • Subject Access - you have the right to request details of the personal information which we hold about you and copies of such personal information.
  • Right to Withdraw Consent – where our use of your personal information is based upon your consent, you have the right to withdraw such consent at any time.
  • Data Portability – you may, in certain circumstances, request us to transmit your personal information directly to another organisation or provide it in a format which supports data portability.
  • Rectification – we want to ensure that the personal information about you that we hold is accurate and up to date. If you think that any information we have about you is incorrect or incomplete, please let us know. To the extent required by applicable laws, we will rectify or update any incorrect or inaccurate personal information about you.
  • Erasure ('right to be forgotten') - you have the right to have your personal information 'erased' in certain specified situations.
  • Restriction of processing – you have the right in certain specified situations to require us to stop processing your personal information and to only store such personal information.
  • Object to processing – You have the right to object to specific types of processing of your personal information, such as, where we are processing your personal information for the purposes of direct marketing.

We will not use your personal data to make any automated decisions.

If you wish to enforce any of your rights under Data Protection Act, then please contact us at:

Email: Information.officer@wmca.org.uk

Address: Data Protection Officer.16 Summer Lane, Birmingham, B19 3SD


If you wish to raise a complaint on how we have handled your personal information, you can contact our Data Protection Officer who will investigate the matter. Contact details are:

Email: Information.officer@wmca.org.uk

Address: Data Protection Officer. 16 Summer Lane, Birmingham, B19 3SD

We hope that we can address any concerns you may have, but if you remain unhappy you can you can contact the Information Commissioner’s Office (ICO). For more information, visit: ico.org.uk

Questions regarding our  Privacy Policy should be addressed to the Data Protection Officer at The West Midlands Combined Authority, 16 Summer Lane, Birmingham B19 3SD. Or information.officer@wmca.org.uk


Wellbeing Premium Trial

Trial Overview

The Wellbeing Premium Trial will be coming to an end in March 2020 and applications to join are now closed. However you can still sign up to the Thrive at Work Wellbeing Awards Programme free of charge.  Any organisation of any size and location* can take part in the programme. Signing up to Thrive at Work is quick and simple to do online, click the 'How to apply' tab for more details.

Recognising the need to ensure our working population is supported, we have created the Thrive at Work Commitment to reward employers for improving the health and wellbeing offer to their employees.

The Commitment is a workplace wellbeing programme that companies can sign up to, to promote workplace health and wellbeing

The pioneering Thrive at Work Awards programme was trialled as part of a government funded wellbeing premium trial. You can be part of a pioneering trial, commissioned by the government. Organisations took part in to test whether the Thrive at Work Commitment alone or alongside a financial grant supports businesses to improve their health and wellbeing offer to their employees.

We were looking for 148 small and medium size companies of different sizes and from different sectors to sign up and start the trial in September 2018.

You could have participated in the trial if you were:

  • A small or medium sized company with 10 to 250 employees registered with Companies House, and
  • based in Birmingham, Solihull, Coventry, Walsall, Wolverhampton, Dudley and Sandwell

Some companies who took part in the trial received a financial grant, to help them implement the Thrive at Work Commitment.

Not all companies received a financial grant, but all will received the Thrive at Work Commitment with criteria and guidelines on creating a workplace that promotes employee health and wellbeing, and a supporting toolkit of local and national resources, policies and services to make it clear and easy for them to take positive action to improve health and wellbeing.

Organisations who took part in the trial and achieved the Thrive at Work Commitment were also eligible to receive a Thrive at Work Wellbeing Award and be celebrated at an awards ceremony in recognition of their achievement.

If you would like further details, please click on the links below.

Brief Trial Information

Detailed Trial Information


Requirements for the Trial

The requirements for the organisation to be selected were: 

  • Signing a declaration of commitment to commit to implementing the Thrive at Work Commitment and using any grant money received towards this implementation.
  • Cooperating with the research process including allowing researchers access to your organisation and giving staff time to be interviewed.
  • Providing a list of all employee numbers or other identifiers so that employees can be randomly selected for interview.
  • Distributing the electronic or paper consent forms that we will send you to the selected employees so that they can provide consent to participate in the trial
  • Clearly recording any costs and keeping copy of receipts/invoices incurred when implementing the Thrive at Work Commitment.


*Please note organisations outside of the wider Midlands region may be charged for travel and subsistence.