New Swift parking app offers better value and can help beat traffic congestion



Swift is well known as the West Midlands own travel card for paying for buses, trams and trains – but is now available to pay for parking too.

The dedicated Swift parking app can be used at 35 car parks across the region including 29 council owned facilities in Dudley.

Like other private operators’ parking apps, Swift allows motorists to use their smartphone as a convenient alternative to paying by card or cash. But unlike others there is no surcharge for using the Swift option.

New Swift parking app offers better value and can help beat traffic congestion

Features include checking opening times and charges before travelling, extending parking time remotely and electronic receipts and to date more than 2,000 people have signed up to the app. Work is ongoing with other local authorities and car park owners to join up.

Crucial to the region’s #WM2041 net-zero ambitions as well as the need to cut traffic around our busy towns and cities Swift parking could also play a part in encouraging people to switch to more sustainable transport by introducing users to the wider range of Swift public transport products and targeting bespoke offers at motorists.

The Swift smart travel payment range has been developed and is operated by Transport for West Midlands (TfWM), which is part of the West Midlands Combined Authority (WMCA).

Swift parking can currently be used at 29 council car parks in Dudley, four in Coventry, Bromsgrove Railway Station and Longbridge Park and Ride car park.

Cllr Karen Shakespeare, cabinet member for public realm with Dudley Council, said: “We had no hesitation in adopting Swift across our car parks and it has proved popular for users.

“It could also enable us to show motorists better ways to visit Dudley – especially as we are witnessing a transport revolution with the new Metro tram line under construction, a new bus interchange station and more rapid bus services on the way.”

Cllr Kath Hartley, who chairs the WMCA’s Transport Delivery Committee, said: “As the region’s one-stop travel card Swift is proving a success and was used to make more than 50 million journeys in 2019.

“Now it can even be used to pay for parking at a growing number of places, including Dudley and the new Longbridge multi-storey car park, offering motorists better value and convenience.

“Incentives, such as free or discounted fares, can also be offered to users to give public transport a try which could help us meet the challenges of congestion, pollution and climate change.”