Summer savings start now with free buses for kids

From today till the end of August, under 16s will be able to travel on most local buses in the West Midlands for free, giving families a helping hand with the cost of living over the school holidays.

Families will be able to enjoy days out for less as part of the government's Great British Summer Savings scheme, which is also cutting costs on children’s menu meals at restaurants, children’s tickets for theatres and cinemas and tickets for everyone at attractions like adventure centres, theme parks and soft play.

Richard Parker, Mayor of the West Midlands said: “Every family deserves to enjoy fun days out during the summer without worrying about the cost. This offer of free bus travel for 5 to 15-year-olds on participating services this August is also a simple step to help our young people see their friends, explore our region and make the most of the school holidays. Alongside the government’s wider Great British Summer Savings offers, it is a real chance to go further and do more while spending less." 

Europe's longest bus route is included in the offer, meaning families can make the most of every minute of their journeys. The 11 service covers a 43km route and has been running around the outer circle of Birmingham for a hundred years.

Along the route is Cadbury World in Bournville, where families can get discounted entry this summer.

Or they can explore the outdoors by taking the 23 or 24 bus from Birmingham to Woodgate Valley Country Park for pony trekking, cycling or visiting the sheep, pigs and goats at the Urban Farm

This support comes just days after the government announced it would cap bus fares at £2 from January – meaning millions of people will save a third on bus travel, helping people with the cost of living and giving people the breathing space they need.

Transport Secretary Heidi Alexander said: "We're giving families room to breathe from the cost of living squeeze.

"With free bus travel for 5-15 year olds and discounts on kids' meals at restaurants, cinema tickets and theme parks, we're helping people make the most of the time they have together for the school holidays.

"Not only are we lowering costs for the summer, the £2 bus fare cap will help all passengers get to where they need to for less."

James Murray, financial secretary to the Treasury and Paymaster General, said: “From soft play and theatres to fish and chip shops and cafes, England has thousands of world-class attractions and eateries that families shouldn’t have to miss out on this summer because of the cost-of-living squeeze.

“To provide families with some breathing space, getting the kids there by bus will be completely free from today for the rest of the month, and we’ve cut VAT on kids’ meals in restaurants and tickets to attractions, so this summer holiday is one to remember.”

Rob Parkinson, chief executive of the Family Holiday Charity, said:“A famil y holiday or day out doesn’t start when we arrive at our destination, it begins with the journey. Travel should be filled with anticipation, but for many families the cost of getting out and about can make quality time together feel less accessible.

“We welcome the commitment that wherever possible children will travel for free on public transport this summer – and look forward to hearing how the Great British Summer Savings initiative has unlocked new experiences for families throughout the UK.”

VisitEngland director, Andrew Stokes, added: "It’s fantastic to see free bus travel for children as the summer holidays get underway, supporting families to get out and explore the outstanding attractions and destinations across England in a stress-free and environmentally friendly way.

“Whether enjoying a trip to our stunning seaside destinations, beautiful countryside or our vibrant city attractions, there is so much to discover during the summer across England. I know our tourism and hospitality businesses will be very pleased to see you."

To help families navigate the thousands of offers as part of Great British Summer Savings, the government has created a new interactive tool showing the best deals in your postcode, allowing families to easily see the restaurants, theatres, museums and other attractions offering discounts over the summer.

This builds on existing work to make buses better, with the Bus Services Act giving local leaders more control over their services, including protecting key routes from being axed, and £3 billion investment over the next three years improving services across the country.