Privacy Policy

West Midlands Combined Authority and partners are committed to maintaining customer privacy and maintaining the security of any personal data we receive from you, if any. We are committed to responsible data management and subscribe to the principles of data protection legislation in the United Kingdom.

Visitors may be asked to enter basic personal information. This information on our database is not available for sale and use by third parties, beyond the essential requirement for credit card validation during purchase. The information is used solely for our billing and payment purposes, and notifying customers of future updates to our products or services. Information may be stored manually / electronically. Personal information collected via the website will be processed in accordance with, and will comply with, the Data Protection Act 1998.

The website will automatically track certain information such as your IP address and browser identification in the course of your use of the website. This information is used only for system administration and for providing statistics to evaluate use of this site.

Information about West Midlands Combined Authority’s use of cookies

Our website uses cookies to distinguish you from other users. This information helps us to provide you with a good experience when you browse our website and it also allows us to improve our website accordingly.

What is a cookie?

Cookies are small data files which most website operators place on browser settings or hard drives of their user's device, including computer or mobile devices (to include phones or tablet devices). Cookies may gather information about the user's use of the website or enable the website to recognise the user as an existing customer when they return to the website at a later date.

How does West Midlands Combined Authority use cookies?

During the course of any visit to West Midlands Combined Authority's website, the pages you see, along with a cookie, are downloaded onto your device. Some of the cookies are necessary for the functionality of the website and they are deleted from your device once you close your browser.

West Midlands Combined Authority also uses "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Third Party Cookies

Please note that during your visits to West Midlands Combined Authority’s website you may notice some cookies that are not related to West Midlands Combined Authority. When you visit a page with content embedded from, for example, YouTube or Twitter, you may be presented with cookies from these websites. West Midlands Combined Authority does not control the dissemination of these cookies. You should check the third party websites for more information about these.

Search engine

The search engine on our website is designed to be as powerful and easy to use as the popular search engine Google. The search is made possible by a piece of hardware (a search “appliance”) supplied by Google that is plugged into our server and continuously indexes the content on our site. All search requests are handled by the appliance and the information is not passed on to any third party, including Google.

How to reject Cookies?

West Midlands Combined Authority will not use cookies to collect personal identifiable information about you and we recommend that you allow the use of cookies. However, if you wish to restrict or block the cookies which are set on the West Midlands Combined Authority website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

For more information about "cookies" and how to reject them, please see the Interactive Advertising Bureau's website: http://www.allaboutcookies.org.

Terms & Conditions

  1. West Midlands Combined Authority (WMCA) is a partnership between seven metropolitan councils of the West Midlands.
  2. Use of West Midlands Combined Authority website is governed by these Terms and Conditions. Your use of this site constitutes acceptance of these Terms and Conditions.
  3. West Midlands Combined Authority may at any time revise these Terms and Conditions. It is up to the user to regularly review the Terms and Conditions in case there are any changes. Continued use of the WMCA website after a change has been made is to be treated as acceptance of that change by the user.
  4. Disclaimer - Whilst West Midlands Combined Authority tries hard to ensure that the website is functioning correctly and is as accurate possible, this may not always be achievable and the following disclaimer applies:
  5. a) The website is provided “as is” without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, compatibility, non-infringement, accuracy and security. West Midlands Combined Authority does not guarantee or represent the accuracy of content and/or facilities available or accessible via the website will always be accurate, complete or current or that access to the website will be uninterrupted
  6. b) West Midlands Combined Authority expressly disclaims all liability for any direct, indirect or consequential loss or damage occasioned from the use or inability to use the website, whether directly or indirectly resulting from inaccuracies, defects, viruses, errors – whether typographical or otherwise, omissions, out of date information or otherwise.
  7. c) Accessing the website and the downloading of material is solely at the user’s own risk. The user will be solely responsible for any resulting damage to software or computer systems and/or any resulting loss of data even if West Midlands Combined Authority has been advised of the possibility of such damage 5. Links
  8. a) The website may contain links to other websites over which West Midlands Combined Authority has no control. Such links are supplied solely for the convenience of users. West Midlands Combined Authority will not accept any liability for the contents or reliability of the linked websites and does not endorse the views expressed within them or the organisations or persons providing them in any way. West Midlands Combined Authority does not guarantee the operability of these links and has no control over the availability of the linked pages.
  9. b) Providers of other websites may place text-based links to pages on the West Midlands Combined Authority website without seeking prior permission. However such links must not open West Midlands Combined Authority pages into frames within another website. Pages from the West Midlands Combined Authority website must be loaded into the user’s entire browser window. The use of the West Midlands Combined Authority logo or the logos of any associated or subsidiary organisations must not be used for promotional or linking purposes unless prior approval in writing has been given. Please contact the ???? (jennings@dudley.gov.uk ) for further details on obtaining such approval.
  10. Jurisdiction - These Terms and Conditions will be governed and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over disputes between a user and West Midlands Combined Authority arising out of the access or use of these websites. Omission by West Midlands Combined Authority to exercise any right under these terms and conditions will not constitute a waiver of such right unless expressly stated by West Midlands Combined Authority in writing. These Terms and Conditions, together with our privacy policy constitute the entire Agreement between West Midlands Combined Authority and you.
  11. Copyright - Unless expressly stated the copyright and other intellectual property rights (such as, design rights, trademarks, patents etc) in any material on the West Midlands Combined Authority website remains the property of West Midlands Combined Authority (or as the case may be another rightful owner). West Midlands Combined Authority owned material on the website including text and images, may not be printed, copied, reproduced, republished, downloaded, posted, displayed, modified, reused, broadcast or transmitted in any way, except for the user’s own personal non-commercial use. Permission for any other type of use must be obtained.


The world is facing many environmental challenges including climate change, resource depletion and pollution. As a consequence the Government has set targets to move the UK to a low carbon future and to reduce greenhouse gas emissions. We believe that we have a shared responsibility to support these global challenges, national aspirations and to help to create a sustainable future in our role as the region’s Combined Authority.

Our environmental strategy is based on the concept of sustainable development and continual improvement. It sets out our objectives and approach to minimising the carbon impact of WMCA operations and our commitment to working with partners to facilitate sustainable public transport growth.

We are in a perfect position to assist with the transformation change needed to strengthen and create opportunities in the region that will meet the needs and aspirations of local communities, our stakeholders and the needs of the environment. This means we are fully committed to action, including a commitment to sustainable travel by our staff, and supporting organisations across the region to implement Travel Plans.

See our Environmental Policy and Environmental Strategy 2014-19


Our Equalities Vision

Our Equality and Diversity Vision is integral to our overall vision of improving the quality of life of everyone who lives and works in the West Midlands and is embedded in our values, strategic aims, policies and day to day activities.

We put equality and diversity at the heart of the business. We value the diversity of our customers, staff, suppliers, partners and all the people we work with and are committed to treating everyone fairly and achieving equal outcomes for all. 

We strive to creative a positive working environment where everyone is treated with dignity and respect and provide services and implement strategies that meet the diverse needs of people in the West Midlands. 

We will:

  • Work in a way which promotes equality and diversity and which does not discriminate against any of our staff, service users, partners and people living in the region.
  • Take into account and value individual and group differences and implement policies that recognise people’s different needs.
  • Challenge any instance of inequality and proactively address the different needs of our employees and people in the region.
  • Proactively engage and consult with people to understand the diverse society in which we operate, ensure our policies and services meet key needs and that there is public involvement and influence in decision making, planning, policy and service delivery
  • Continue to strive towards a culture that is diverse and inclusive that recognises the benefits and opportunities of having a diverse community of staff.
  • Strive to ensure that everyone can access our services, facilities and information
  • Ensure equalities and diversity are priorities across all parts of the organisation, including at senior level

See our Equality Scheme 2017-19 and Equality and Inclusion Review