A new West Midlands Nature Investment Hub is coming June 2026.
What is the West Midlands Nature Investment Hub?
What it is: The West Midlands Nature Investment Hub is an online platform connecting mission-aligned businesses with local delivery partners in need of funding for their high-impact nature projects.
How it works: Designed for ease of use, the Hub gives instant access to a diverse range of local nature projects across the West Midlands. Some large, some small, but all focused on delivering positive outcomes.
Why it’s credible: Each project sets out clear environmental, economic and social impacts, which will be evaluated in an annual report commissioned by the WMCA. To minimise delivery risk, all delivery partners are screened and verified at both the organisational and project level.
When will it be available: The Hub is expected to launch in June 2026.
- If you are a business interested in funding local nature projects; or
- If your organisation is interested in adding a nature project to the Hub
Why back local nature projects?
When nature wins, the region wins
Our natural environment in the WMCA region is a vital asset - supporting biodiversity, climate resilience, public health, and economic prosperity. Evidence from research shows:
- Green spaces: 50% of green space visitors also visit a local business before or after their trip.
- Healthcare savings: £203 million per year savings in healthcare costs in the region.
- Helps protect GDP: 12% of the UK’s GDP is at risk due to the deterioration of our natural environment.
- Generate jobs: 3.7 more jobs are generated by nature-based projects than fossil fuel investments.
- Cleaner air: £14.9 million worth of pollution is removed by trees within the region annually.
- Carbon storage: £1.86 billion worth of carbon is stored by trees within the region.
Backing nature makes business sense
By supporting regional projects through the Nature Investment Hub your business will:
- Build your business, boost your reputation: backing high-impact projects on your doorstep grows trust, increases brand loyalty and differentiation, and strengthens your position as a forward-thinking leader in the region.
- Create measurable ESG and CSR impact: your support is visible and traceable, enabling you to verify your involvement to regulators, investors and stakeholders.
- The natural choice for sustainable growth: with thriving natural environments come more visitors and tourists, increases in commercial footfall and heathier communities and employees.
- Become a positive force of nature: your valued contributions help support on-the-ground action, from tree planting and habitat restoration to nature-based solutions providing climate resilience.