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Policy and Research

Our policy and research work underpins everything we do to support culture and the creative industries in the West Midlands. By working closely with local authorities, industry partners, universities, and national bodies, we develop evidence-led policy that responds to the needs of the sector. Through insight, analysis, and collaboration, we help shape strategic decision-making, influence investment, and create the conditions for sustainable growth across the region’s cultural and creative economy.

An photograph of four young children having fun with their arms outstretched in the air.

Creative Health

 A photograph of Mayor Richard Parker standing alongside four key partners at an eSports event.

Memorandum of Understanding Partnerships

 A photograph of a troupe of dancers showcasing a choreographed piece which is being recorded by a videographer. They are dancing in a fashionable, graffitied tunnel which is a public space.

Why Culture Matters

 The key-graphic for More Than A Moment. The background graphic features an explosion of multicoloured powder frozen in shot with the words 'More Than A Moment' overlayed on-top.

More Than A Moment Pledge

 A landscape photograph featuring a High Street located at Dudley's Black Country Living Museum. In the scene, two actors are standing outside their respective shops.

West Midlands Cultural Sector Research Project

 A colourful photograph featuring multiple used paintbrushes placed down on a workbench,

Cultural Advocacy Toolkit and Research Reports