AX Ltd

Organisation Name: AX Ltd

Sector: Automotive/Manufacturing

Size of Organisation: 585 employees

Thrive Lead: Caroline Hope and Andrea Gomm 

What they do:

AX is a UK-based company specialising in accident aftercare and credit hire services, supporting drivers after non-fault accidents. They work with dealerships, insurers, and brokers to provide replacement vehicles, repair management, and end-to-end claims handling, including dedicated services for electric vehicles. Headquartered at Fort Dunlop in Birmingham, AX employs over 550 staff and handles around 40,000 incidents each year, offering a tech-driven, customer-first approach to keeping people on the road.

How Thrive at Work has impacted the organisation:

Since joining the Thrive at Work programme, the organisation has taken clear, confident steps to strengthen staff wellbeing across all locations. From a redesigned wellbeing intranet and awareness campaigns like National Walking Month, to access to Hapori Wellbeing, counselling services and targeted stress management support, wellbeing is now a visible and valued part of the employee experience.

The results speak for themselves. Staff are more engaged with the wellbeing offer, taking up opportunities they previously overlooked and feeling more supported in day-to-day working life. Line managers report more open conversations, and employees are proactively seeking support earlier.

The support from the Thrive team has played a key role in shaping and strengthening the organisation’s approach, helping turn intention into action and strategy into impact.

Nick Williams, Chief Executive Officer said: “Hot on the heels of receiving an Inspiring Workplace award this year, I am proud that we have received another accreditation ‘Thrive at Work Bronze’ for our ongoing commitment to colleague health and wellbeing. It’s important to me that we keep making our business a place we are all proud to be part of. A big thanks to Caroline, Andrea and the team involved for their hard work and dedication to making AX a ‘destination’ employer who is on a continuous improvement journey.”

Accreditation Date: June 2025