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Case study - The ReUsers

Secondhand can be first choice

Located at Norris Way Household Recycling Centre in Sutton Coldfield, the ReUsers social enterprise (part of the Jericho Foundation) rescue unwanted items so that they can be resold to someone else at a fair price. They change their offer to meet local needs – for example, opening a Christmas shop to give people a cost-effective, sustainable alternative to buying new Christmas decorations. This sort of enterprise can be scaled up, to offer people a different shopping experience. Looking to Sweden, the ReTuna shopping centre – located on the outskirts of the small city of Eskilstuna – sells only reused and sustainably produced items (31).

(31). See: https://bit.ly/2NA7TM2

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